- Video Content: It’s no secret that making videos (preferably short) garners much attention for audiences. It is a fact that over 90% of consumers indicate that videos influence their purchasing decisions, indicating the popularity of video content. Apps like TikTok especially have made this more popular than ever, with most people getting their information from there.
- Interactive Content: Interactive content such as quizzes, polls, and surveys help to engage customers and provide valuable insights. A few years back, paid surveys started to emerge and lots of people made free money off of that. In turn, this garnered more attention to whatever company created that survey and/or poll. Apps like Instagram and Snapchat have made polls more popular for customer attraction.
- Personalization: Humans are more than likely interested in something if they can relate to it. This has led to apps catering content to their audiences. Customers expect personalized content that speaks directly to them based on their interests, preferences, and behaviors. This all works behind an algorithm, which helps the company being able to steer an audience a certain way based off what they view.
- Artificial Intelligence: Let’s just face it; most people on the internet know are kind of lazy. When AI emerged, it made things easier for people to search, or create. This has caused a stir up in society however, as people feel that AI just mushes our brains. I am on the fence about the matter, but nevertheless, it is still a new and ongoing thing.
- Influencer Marketing: Nowadays, it’s not about what you know, but who you know. Influencers are everything to the internet nowadays. They help promote brands and bring popularity to certain things. For example, did you know that influencers on TikTok are only 2% of the app? It’s not that far fetched because they are what brings money to these companies and they are very important if you want your business to garner attention.
- https://theincmagazine.com/content-marketing-trends-rise-of-interactive-content-formats/
Nick Andrews | AstraVision Media 
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